In 2020, competition to generate digital presence is increasing rapidly. Visitors only prefer high ranking sites. So, SEO is required for this purpose which stands for search engine optimization. SEO is making user-friendly and useful content so it can be attractive and fetch more visitors. SEO is a very important tool in digital marketing as it decides whether you will stand out from your competition in the market.
To make your content, SEO friendly isn’t very easy, but the internet makes it easy. Many SEO tools are present on the internet that give you a very detailed insight into your website and help you improve. These SEO tools are free as well as paid depending upon their services. SEO tools are very easy to use and come in very handy for successful digital marketing of your website. We will discuss 10 best SEO tools of 2020 picked by our team at Webmechanix, who have a very detailed understanding of SEO.
Google Analytics
Google Analytics is a free, versatile and easy to use SEO tool. Google Analytics is that card which guarantees you insights to your website. If you aren’t already using one, then you should probably use it for high quality and detailed information. Webmechanix provides many useful ways to work on Google analytics. It calculates the traffic a site gets.
Bing webmaster tools
Bing is often underrated but you can benefit from this SEO tool as it provides better insights to your website than Google search console. It helps you understand how people find you so that you can prioritize your web campaigns. It also tells which areas need improvement in your site. It has a special feature namely an SEO analyzer that gives best practice recommendations.
Yoast SEO tool
Yoast SEO originally is a free WordPress plug-in with very easy controls and thus is quite useful for beginners. Yoast SEO gives you full control over keyword optimization for your site. Once you have chosen a keyword, Yoast gives you recommendations and suggestions about the problems where keywords can be used properly. Yoast’s easy to use interface makes it best for beginners.
Google Search Console
Google Search Console is an SEO tool that gives you in-depth insights into your site’s organic performance. Webmechanix provides you with the best ways to improve your Google SEO rankings. It helps you understand your site’s performance in terms of clicks, keyword matching, inspecting URLs. So, you can consider it as the best place to spot the issues that google spots while indexing your website.
SEMrush
SEMrush keeps you updated with all technical issues, suggestions for the proper optimization of your website. You can do keyword research to find the most suitable keyword for your site, it also gives you a peek inside features of SEOquake and Growth Quadrant. Webmechanix suggests the use of SEMrush for a better understanding of the website’s technical issues.
MOZBAR
Mozbar is preferred by users for conveniently and quickly investigating the client, competitor, and link prospect websites for critical on-page elements and inbound link matrix. Ozbar is available for free download with some limited options. As Webmechanix tells, mozbar also includes a link to MOZ’s other tools and you can fully utilize them. It has a SERP toolbar and page analysis section.
Screaming Frog SEO Spider
Screaming frog is a web desktop-based web-crawler tool used for analyzing and auditing technical SEO issues. Scream frog makes it easier to export your findings to a sheet for analysis.
Google Keyword Planner
Google keyword planner is an SEO tool that provides keyword ideas and traffic estimates to help build a strong search campaign. This tool gives all the information about a particular keyword like how many times it was used and how many searches occur with this keyword.
Rank Math
Rank math is becoming the go-to SEO tool with more and more installations every day. Rank math optimizes your page titles and meta descriptions while it monitors 404 errors, to create XML sitemaps. You can also get the ideal settings to use a fully optimized WordPress site.
Ahrefs SEO tool
Ahrefs is often compared with SEMrush but these two SEO tools have their unique features. Ahrefs has customizable alerts for backlinks, mentions, new keywords, and more. This content explorer provides excellent topic suggestions.
You can use any of the following SEO tools for better search optimization results. Webmechanix has years of experience to make your digital experience wonderful with desired results. Reach us today to feel the difference from your traditional marketing techniques!