Are you worried about your Google Adwords not working efficiently?
Maybe you created a perfect campaign, chose the right audience, and spent a lot of money but nothing seems to be working. Well, it may be time to finally take the matter seriously and optimize your Google Adwords.
Why Google Ads? Google, alone, witnesses about 250 million unique visitors and above 3 billion interactions daily. Thus, it is important to take Google Ads seriously. But, here is a catch- Google Ads is either beneficial for a waste of money- you will know it only when you try it!
What is Google Ads? Why should you advertise on Google Ads? How does it work? How to set up Google Ads?- These questions can be answered by anyone. Or you can learn and understand them within a few hours. But, what everyone fails to discuss and highlight is how to optimize Google Adwords content or blog.
Keywords are the backbone of SEO. Whether you are marketing over social media or on google, appropriate keywords need to be chosen. They are essential for the paid ads more than the organic results. Keywords are supposed to match the intent of the user as much as possible. Why? Because Google matches those search queries with your ads and shows the user the required results. Each ad group in your campaign targets a small set of keywords, about one to five keywords are considered optimum. And, then Google displays ads based on those selections.
You may optimize your keywords by experimenting with your ad. ANalyze which ones work better for you and then use it for your campaign. Remember, with every changing trend, users’ search intent changes, and hence the keywords change.
Select the Match Types
Match Types allows you a little freedom to play around with keywords. When it comes to selecting keywords- they tell google how you want your match type to be. Whether you want it to exactly match the search query or you want your ad to be shown to a user with a semi-related search query. You have four match types to choose from.
It is the default setting that uses a word within your keywords phrase.
Modified Broad Match
It allows you to lock-in one word with your keyword phrases by denoting with a “+” sign.
It matches the queries including your keyword phrase in the same order but may have certain words added before or after it.
As the name says, it matches the exact keywords phrase in the exact order as written.
If you just started out your Google Ads, it is better to approach with a broad match or narrow approach so that you can experiment with which search queries bring the best results.
Headlines and Description
The headline and the description- theses play an important role. It is important that your ad copy matches the user’s search intent, is aligned with keywords, and shows solutions to their problems. A brand should put the keywords on the headline for the user to understand the ad in a precise and easy manner. Whereas, the description gives further information about what the brand has to offer targeting their audience. It is advised to use enticing and CTA words to appeal to users. Such kinds of ad copies result in many clicks.
Other Resources to Optimize your Google Ads
Ad copy and headline are not the only things to make your campaign successful. Only when a user finally clicks on your ad and reaches the landing page, your ad is considered successful. If you want to receive quality leads and clients via Google Ads, refer to the following to set up your Google Ads campaign.
Landing Page Best Practices
Optimized Thank You Page
Mobile Google Ads
Optimizing Google Ads Costs
Quality Google Ads Examples
Make your Google Ads a part of a best-resulting strategy! There is no such thing that these ads do not work, rather those ads just need a little more effort. Are you ready to put in that effort? We, at Webmechanix, aim to deliver our client with the best of the results, no matter what the niche. If you are looking for easy solutions to enhance your Google Ads, contact us now!